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| Msheireb Properties |
| An authentic brand that captures the spirit of Doha and Qatar. |
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BRIEF
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| To review and refresh the existing ‘Dohaland’ brand, redefine the positioning of the company and develop the appropriate corporate brand strategy, expressed through name and visual brand identity. |
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CHALLENGE
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| To successfully challenge pre-conceptions of urban living through transformational thinking that encourages an improvement in social dynamism, cultural awareness and quality of life, whilst lowering the environmental impact of life in a 21st century world. |
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SOLUTION
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An authentic brand that accurately captures the spirit of Doha and Qatar. The circular brand mark represents both the ancient stone well and a window to the future; promising opportunities, rooted in solid foundations. The mark symbolizes and echoes the gathering of people, communities, society, architecture, sustainability and culture. All key elements that influence the identity of Msheireb Properties’ developments.
The fluent shape of the symbol makes the brand approachable and natural; its stone surrounds are asymmetrical but clearly form a pattern that the eythe completes. It reflects the very life of the local community, it being both diverse and connected. The mark’s typographic style is modern, yet has a clear foot in tradition. Its distinctive olive green connotes the environment and the developer’s very honest commitment to explore more sustainable ways to live within urban communities.
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Summary of deliverables
- brand strategy
- brand architecture

- brand identity
- brand look & feel
- guidelines
If you like to know more about our work, 
please email our Communication Manager Carolina Salas at:
This e-mail address is being protected from spambots. You need JavaScript enabled to view it
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