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| Prosper Marine |
| Keeping your assets in motion |
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BRIEF
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| Brash Brands was commissioned to reinvent the Prosper Marine brand, from the strategic foundation through to full creative expression to complement the organization's expanding operations and business lines locally and abroad. |
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CHALLENGE
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| The primary challenge was to find a common linkage between the various existing businesses and expanding business areas. Although oil recovery and processing was the foundation of the Prosper Marine's daily operations, strong momentum was building in the supply and fabrication lines of activity, amongst others. A cohesive and relevant strategic brand foundation was crucial to the success of all subsequent creative phases, ultimately developing a brand that is a one-stop shop for marine-based solutions. |
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SOLUTION
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Focusing on the inherent moving nature of the business, the idea of ‘Assets in Motion’ became the core essence of the new brand. Whether it be tankers, collecting waste, waste oil to be refined or capital for leasing, motion is fundamental to generating and sustaining prosperity. This foundational idea was translated into the design phase where based on the Ying and Yang symbol, a brandmark was created representing togetherness and working as one in perfect harmony. It represents strength, the idea of conversion & flow as well as renewal through unity.
Both the identity and new look & feel was applied to a host of applications, both internal and external, instantly raising awareness especially within the industry.
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Summary of deliverables
- brand strategy
- brand identity and look & feel
- brand applications
- guidelines
If you like to know more about our work, 
please email our Communication Manager Carolina Salas at:
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