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| Mardan Palace |
| Redefining 5 star luxury |
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BRIEF
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| To create a brand for the most luxurious hotel and spa experience in Antalya, that can become a platform for a 5-star hotel chain. |
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CHALLENGE
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| The five star luxury hotel market is full of impressive experiences such as The Address, W and Jumeirah Hotel Group. Although not direct competitors in Antalya, they have defined the target audiences expectations of what luxury is. To gain cut through, generate the all important word of mouth recommendation and justify the room and occupancy rates we would need to find a different way to articulate its difference. |
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SOLUTION
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Having gained an insight to the target market, we developed the Brand Idea 'return to greatness', recreating the opulence of the Ottoman empire. This gave the hotel provenance and a strong, credible brand story. This helped power word of mouth recommendation and driving bookings for a different type of experience.
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"Already tour operators, travel agencies and journalists are wowed by the design of the brand. It has received a great response in the market."
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Ammar Hilal, General Manager, Mardan Palace
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Summary of deliverables
- brand strategy
- brand architecture

- brand identity and look & feel
- customer journey and brand ecosystem
- guidelines
If you like to know more about our work, 
please email our Communication Manager Carolina Salas at:
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