Averda
Changing the way we think about waste management

BRIEF

To create a regional, and eventually global power in the increasingly crowded waste management industry.

CHALLENGE
Many of the established competitors (Suez, Veolia, Remondis) had well defined brand positions that could not easily be undermined by a new and revitalised brand. Benchmarking other companies 'green' positions revealed their lack of credibility or deliverability, leaving them open to attack and creating counter productive positions. Therefore we had to find a way to change the goal posts while not over claiming.

SOLUTION

The solution was to engage the minds of Averda's customers, customer.

By 'inspiring others to care about their ecosystem' we could leverage a thought provoking and engaging stance without overclaim.  Indeed by doing this Averda could set out the problem and also answer it, demonstrating its competency in the area.

 

To inspire others would require a fresh look at waste management, something that is reflected in the engaging iconography and colours.

The look & feel and identity creates instant recognition particularly in often drab urban environments.  Messaging on vehicles continues to set the tone inspiring citizens to ask more of their local municipalities, therefore creating the demand for Averda's services.

 

Summary of deliverables
- Brand strategy
- Brand architecture
- Brand identity and look & feel

- Brand application development
- Guidelines

- Implementation oversight

- Employee engagement

If you like to know more about our work, 
please email our Communication Manager Carolina Salas at: This e-mail address is being protected from spambots. You need JavaScript enabled to view it  
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