News and Insight (English)News

Piramal Realty Launches Revanta – Reimagining Mulund

Taking its place as Mumbai’s newest benchmark for luxury living, Piramal Realty launched Revanta, delivering the city a canvas to create—poised as a platform that communicates the real estate company’s greater ambition and vision.

But before the advent of Revanta’s launch, we had set about refining our extensive branding process that would galvanise Piramal’s newest project for the future—helping to create a unique living experience that would change lives, as well as the skyline of Mumbai.

Piramal Realty, by its very nature, is intrinsically caring; and wanted to build something that would give value back to its customers, focussing on compassionate creation over profit. Their vision for Revanta was one of customer centricity and aspiration—delivering evolved lifestyles and becoming part of India’s burgeoning growth story.

We began by looking at Revanta’s most compelling elements: its biophillic design, open landscape and proximity to Sanjay National Park, as well as its architectural and locational pedigree. We crossed-referenced this with the most pervasive industry trends—and began to form a story.

Revanta became a way for prospective residents to seize the moment in Mulund—discovering the provenance of the past, whilst simultaneously weaving the tapestry of their own future. It became a story of hope, opportunity and adventure; delivering a daily commute with the myriad of greenery Mumbai has to offer.

A place where wellbeing comes naturally; with towers set upon a nexus of tracks, paths and trails—a daily communion with health, wealth and nature.

Aside from an extensive branding process, we are privileged to have developed an informative investor brochure, as well as working alongside Piramal Realty to deliver an incredible sales centre experience—helping to showcase Revanta’s prestigious launch.

Now, existing harmoniously between the energy of the city and the peacefulness of nature, Revanta has emerged as an evolved living environment for Mumbai—with a launch that has allowed Piramal Realty to showcase its vision to the world.

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News and Insight (English)

The Role of Branding in the World of Tech

As the tide of ICT development sweeps the Middle East, and indeed the world, brands must move with the times—modernising and evolving to befit their newest offerings. And that is where we come in.

When we began our work with the Saudi Arabian Government’s Ministry of Interior, the GCC country was precipitating a technological renaissance—leading the way in e-readiness and digitisation in the MENA region. And, as the biggest ICT market in the Middle East, the country was investing in its vision of becoming a key driver of smart solutions.

Therefore, we set about modernising the Ministry of Interior’s e-service, Absher; a new addition to its online presence that relied on out-dated but culturally important branding.

We knew the importance that a contemporary feel would impart, allowing and encouraging customer engagement and seamless communication. Yet, we still employed the provenance of the government
entity—retaining its authentic identity.

Absher became authentic enough to retain overall brand equity; modern enough to embody its technological nature; flexible enough to prepare for any growth. A brand galvanised for the future.

Now, in the throes of shrinking oil revenues, projects like Absher have showcased Saudi’s stalwart dedication to ICT investment, identifying the sector as a cost effective solution for government and commerce alike.

And, despite challenges around data security and actual human capital required to realise a future of growth— Saudi Arabia is delivering innovative technology and brands that are redefining the region’s e-future.

In an ever-changing world of evolving technology and impending digitisation, it is vital that we understand our role as a branding agency. We must be ready to built brands that harness the modern aesthetic required of contemporary offerings, whilst remaining mindful of innovations to come.

We must remain flexible, imaginative, insightful and of course—fun.

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Insight

Hospitality in the Post Airbnb World

Airbnb. The name has sent shudders down the spines of every hospitality group across the world for the whole of 2016. However, Airbnb are now diversifying, suggesting that their revenue is beginning to plateau.

Airbnb. The name has sent shudders down the spines of every hospitality group across the world for the whole of 2016. However, Airbnb are now diversifying, suggesting that their revenue is beginning to plateau.

With this in mind, it’s worth looking at exactly how Airbnb has redefined mainstream hospitality. Here are our top three takeaways:

1. Hotels have increased efficiency, and the ones succeeding are offering it to customers

The lower end of the market has been most effected by the startup’s disruption. It is now cheaper, quicker, and nicer to stay in a spare room than, say, a travel lodge or holiday inn. While hoteliers offered ‘no frills’ service, Airbnb offers home comforts at an even lower price.

In response, we have seen is the emergence of ‘efficiency hotels’ - brands that make the most of its space for the best experience. Take the citizen M brand. The open lobby space combined with smaller rooms not only reduces room rates but gives a sense of energy. Budget hotels should take note, as this model is here to stay.

2. Dynamic conversation with owners have made hotels more transparent

One of the lesser noticed shifts caused by Airbnb has been the democratisation of hotel reputation. In the past, it was star rankings made by a single inspector that defined the value of a hotel. Now, with the Airbnb model, people are becoming increasingly wary of these generic rankings. Potential guests are now more than happy to start a conversation themselves online.

However, with this new challenge comes new opportunity. Hoteliers now gain more information than ever before to understand to build a brand with. Even the Savoy, London’s most iconic hotel, have taken note. Every review published by a guest online gets a thorough, response from a member of the team. Feedback is integrated into the hotel’s experience, and the Savoy stays on top of constantly shifting demands.

3. Brands have to offer more than a location, but a lifestyle

The largest fundamental change to hospitality caused by Airbnb is to give a point of view on place. These are the new lifestyle brands for hotels, ones that contribute as much to your experience outside of your room as inside. The Starwood Group have this position down to a tee with the ‘design hotels’ portfolio.

With the new year in mind, we would recommend every hotelier uses the seasonal break to have a think about their customer experience. If you find any problems emerging or questions about where you can add further value, feel free to give us a call.

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