Aabar invests in its brand with Brash Brands

Brash Brands is pleased to announce the commencement of a new relationship with Aabar one of the largest sovereign wealth funds in the world.

Brash's remit is to evaluate the performance of the brand and ensure that the organisation is maximising the value of its sponsorship activities. The account is to be jointly held between Brash's London and Dubai office.

With interests in Manchester City, Mercedes F1 and Torro Rosso F1 as well as investments in businesses as diverse as Glencore and Daimler, the Aabar account is a major win for the Brash team. Lucy Queenborough, Client Director said; "This is an exciting time for us as we expend the team and our range of clients. Aabar is one of a portfolio of investment houses that we have been working with recently. It's a category we have come to know well having worked with ADIH, Marya Investments, the investment arm of Savola Group and most recently Blackstone." Aabar is one of a new series of clients wins for the Brash team in a very successful 2011 period.

John Brash, Founder and CEO said; "These are tough economic times and we have worked hard as a team to grow the business around our core strengths. With a new offer in Qatar and an increase in personnel in Jeddah and London, we are building from our Dubai base slowly but surely. We are increasingly optimistic for 2012 and working with the likes of Aabar helps us look forward with some confidence."

ENDS