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dnata, the world`s fourth largest air services provider, today unveiled a new company identity having undergone a global brand realignment under the stewardship of Brash Brands.
Since being appointed in August 2010, Brash Brands has been working closely with all lines of business and Emirates Group Corporate Communications to establish a new vision, mission, values for the organisation and reposition the brand after a decade of substantial growth.
John Brash, Founder and CEO of Brash Brands comments: “We started this project with no preconceptions. Our brief was purely to find a way to make dnata’s people feel proud of the company they worked for. Little did we know that we would end up re-articulating the vision, mission and values, creating a new, united brand architecture as well as repositioning the brand.”
The brand refresh comes at a time when dnata enters one of its most successful periods in its 52 year history, making the transition from regional player to number four globally, providing ground handling, IT, cargo, travel and flight catering services for over 100 airlines worldwide.
John continues: “The story of dnata is incredible. They are the unsung hero’s of your travel experience and what we have done is redress that balance, elevating the sense of pride and purpose that each employee feels in ensuring that there customers promises are delivered.”
Brash are continuing to act as advisors to Dnata as the celebrations move from Dubai to include Switzerland, the UK, Singapore, the Philippines and Iraq over the comings months.
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