The Revy, Darling Island, Sydney has officially launched. The pioneering developer Aqualand has renovated The Royal Edwardian Victualing Yard (REVY), offering buyers 46 luxury apartments to own as a freehold legacy purchase. The building represents Australian heritage to its core, being the very first Royal Naval store yard in the southern hemisphere and contributing to two World Wars, it has without question earned its King George V Royal insignia that is still visibly present today.
Taking this rich authenticity and heritage, Brash positioned the brand very differently to anything else in the ever over populated ‘lifestyle’ focused Australian real estate market.
Kim Hudson, Marketing and Communications Manager, Aqualand Australia, said:
“We always knew that The Revy would be a very unique residential development for Sydney, so we wanted a brand that would demonstrate the importance and status that it deserved. Right from the beginning, the team at Brash knew exactly what we were after and have continued to surprise us over and over with their creativity, enthusiasm and professionalism.”
Brash thrive when working with clients that share our hunger to push concept and challenge the category in every way possible.
From a fully crafted Revy naval map used to bring floor charts (floor plans) to life, to a sales centre experience that takes buyers into a vintage world of scrolls, golden keys and wall mounted pieces of art, buyers are totally engulfed in The Revy’s centuries of history.
Joe Bates; Business Development Director, Brash, said:
“The collective of people involved in this project have co created an unrivalled sales experience. The team infused the brand in every element of the project, from Blainey North’s stunning interiors to Nick Leary’s Vogue featured photographs, this is the only way to brand and we did it with naval barrels of authenticity and old age romance.”
Nick Leary, Vogue photographer, said:
“The Revy has been a very exciting project to work on with Brash, I’ve really enjoyed bringing a ‘fashion forward’ element to a real estate brand and working with a creative agency that thinks big.”